How we TRIGGER TRAFFIC

Submitted by admin on Fri, 2011-06-10 13:44.

How we TRIGGER TRAFFIC

Cottonelle’s Great Debate

By asking America how it likes its toilet paper rolled, Ketchum drove traffic to the CottonelleRollPoll.com website, triggering nearly 600,000 votes.

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Silk 10-Day Challenge

Celebrity Bethenny Frankel’s tweet encouraged consumers to switch from regular dairy milk to Silk, a soy-based milk, triggering 1,200 followers to visit the SwitchtoSilk microsite to jumpstart the Silk 10-Day Challenge.