How we PRECIPITATE PASS-ALONG

By developing a Healthy Choice Progressive Coupon, increasing in value as consumers “Like” the brand on Facebook, Ketchum precipitated sharing among online consumers, encouraging over 45,000 people to reserve new product coupons.

By taking the Compliment Guys on the road to pass along its “It’s Time to Smile” message, traffic to Kodak’s site exploded with over 12,000 visitors.