How we MOBILIZE MOVEMENTS

By involving consumers online and on the street, Ketchum Pleon mobilized thousands of Spaniards and restaurant owners to recycle 40,000 jars and bottles.

By mobilizing bloggers to post stories about life in Brooklyn, Ketchum ignited a grassroots campaign that gave ABSOLUT BROOKLYN, a city-inspired flavored vodka, the authentic street credibility to drive awareness and purchase intent significantly.