By allowing a comedian full access to everything inside an IKEA store to film a series of videos, Ketchum helped engage millions of consumers on the IKEA website, and ultimately drove store sales.
By leveraging Lenovo’s sponsorship of the Beijing Games, Ketchum engaged important thought leaders to boost awareness of the previously little known Chinese brand.
By creating a clever "Fish of Love" page on China’s top online social networking site, Renren.com, Ketchum helped engage many thousands of netizens in positive conversations about Norwegian salmon.
