How we CONVINCE SKEPTICS

Submitted by admin on Fri, 2011-04-29 15:45.

How we CONVINCE SKEPTICS

Avocados from Mexico Win Big with "The Biggest Loser"
By leveraging an integration between Avocados from Mexico and hit show, “The Biggest Loser,” Ketchum helped convince skeptical consumers that avocados have more nutritional value than previously perceived.
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Keep Delta my Delta
By demonstrating that an acquisition of Delta would be anti-competitive, Ketchum helped convince creditors to reject a proposal by US Airways and allow Delta to emerge from bankruptcy.
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Canned Food Alliance Boosts Nutritional Perception
By educating nutrition and culinary experts and influencers, Ketchum helped convince skeptical consumers that canned food is nutritionally equal to fresh and frozen foods.
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