In this day of 24/7 communications, media proliferation, the explosion of social networking, and more product choices than ever, it's no wonder that consumers are harder to reach than ever. In our Brand Marketing Practice, we have a better way to reach consumers on your behalf. Credibility, quick-connect messaging, surround-sound programming, and consistency underpin our approach, which has been effective for clients who represent some of the biggest and best brand marketing companies in the world.
We are passionate about marketing brands to consumer audiences and we know those audiences better than anyone. How? We conduct proprietary research, we personally know the influencers and thought leaders, we have created networks of expertise and target audiences, and we have worked on some of the best-recognized, successful and innovative campaigns of our time.
With a worldwide network of professionals who are masters at how to build and reposition brands, launch products, create story angles, and get products in the news, we position your brand within consumers' lives -- as opposed to interrupting their lives with your brand.
We combine the one-to-one service of a boutique agency with the vast reach of brand specialists in 50 countries. This global "best teams" approach is what drives the success of product launches like the Kodak EASYSHARE, which converted skeptical photography pros worldwide into enthusiasts for Kodak's high-end digital camera.
It's also what fuels the kudos we receive from Brandweek, Fast Company, Ad Age and BusinessWeek. We are recognized in our industry as one of the preeminent brand marketing public relations firms.
A deep understanding of target audiences combined with breakthrough creativity makes our work consistently stand out, especially with the powerful female consumer audience, which now spends about $5 trillion annually and is responsible for 85% of all consumer purchases. It can be especially difficult to get their attention because today's woman has moved far beyond multi-tasking to what Ketchum calls "multi-minding" -- mentally juggling competing demands and messages around career, parenting, relationships and personal needs. She has less time and tolerance for commercial messages, but we have the keys to reaching her.
What do clients value most about Ketchum's Brand Marketing Practice? Our understanding of consumer audiences and the access we provide to client partnerships, senior counsel, and client scholarships, to thought-leader events and expertise throughout the world.
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