When a Saab is built on a Opel Vectra chassis and powered by an Alfa Romeo engine, what is happening to the brand? And when a growing number of companies in the automotive segment are cooperating, what is happening with marketing and sales of the suppliers? When more and more channels and new media are entering the automotive market, what is happening with e-purchase and e-commerce concepts and applications?
The automotive market today is in a state of turbulence. The future will bring even more uniformity and unanimity in techniques, quality, and look and feel. Ketchum Pleon knows the automotive market by heart and offers PR, lead generation, customer loyalty, branding, research and e-commerce programs in this field.
Today’s automotive market is demanding excellence in three areas: focus on brand, focus on customer and keeping the whole business process well-organized. Ketchum Pleon supports automotive companies in all three fields to manage growth by both winning and keeping customers.
