Articles

Ketchum's Global Media Network Director Nicholas Scibetta examines the critical role that search engine rankings play in capturing online shoppers.

Ketchum Global Media Network Director Nicholas Scibetta speaks with Global Media Network member and New Media Strategist Gur Tsabar on the growth of new media, the fragmentation of old media and the role of public relations in today’s media landscape.

Ketchum’s Global Media Network Director Nicholas Scibetta examines the world of social media with social media authority and blogger Brian Oberkirch.

Ketchum’s London office co-hosted a discussion by Willard “Bill” Nielsen to gain his insights on the rapidly changing communication landscape.

Ketchum Global Media Network Director Nicholas Scibetta discusses the ramifications of today’s new media with Daniel Greenfield, who offers a dual perspective of new media as both a VP of corporate communications for EarthLink and a blogger.

Nicholas Scibetta, Director of Ketchum’s Global Media Network, explores some of the latest issues and trends of today’s new media with Ross Dawson, an expert on the future of media and technology trends who is chairman of the global events and consulting firm Future Exploration Network and writer of the blog Trends in the Living

Zócalo Group President Paul Rand explores how consumers now control the message and how consumer word of mouth can criticize as well as praise a company.

Paul Rand, President of Ketchum's word-of-mouth marketing agency, Zócalo Group, shares his insights from a presentation he delivered at the first-ever trade conference on the topic of word-of-mouth marketing.