As Director of Ketchum’s Global Practices, Dale Bornstein is responsible for overseeing the progress, growth and innovation of the agency’s five practices, which include the Brand Marketing, Corporate, Food & Nutrition, Healthcare and Technology practices. She also has direct responsibility for the leadership of two agency practices as Managing Director of the Brand Marketing and Food & Nutrition practices, and she oversees Ketchum Entertainment Marketing (KEM) and the Global Media Network. She also is a member of the agency’s 10-member Executive Committee.
A 21-year Ketchum veteran, Dale brings a versatile skill set to her role as Director of Global Practices, from talent development and business management to strategic marketing and creativity that drive results. As a senior brand marketing counselor, she provides insight to many of the agency’s big brand clients, including Best Buy/Geek Squad, Frito-Lay, Ikea and Kodak, among others. Most recently, Dale helped relaunch the agency’s Hispanic marketing capabilities and created the new role of Chief Innovation Officer, focusing the agency’s resources on bringing next-generation products and offerings to the marketplace.
Committed to developing and retaining the best talent in the agency business, Dale has contributed to Ketchum’s worldwide professional development program through the Account Management and Masters in Brand Marketing courses she has shaped and co-taught for Ketchum College, as well as the agency’s sabbatical program, which she co-authored. She also serves as Dean of the Ketchum College Practices Industry School.
Prior to becoming the leader of Ketchum’s practices, Dale served for six years as Director of Ketchum’s New York office, the agency’s headquarters and home to many agency specialties, including the Issues & Crisis Management Network, the Global Media Network, Ketchum Sports Network, and Ketchum Entertainment Marketing. Under her leadership, the New York office was continually recognized for stellar client work, sweeping the industry awards programs and further solidifying Ketchum New York’s reputation among clients and peers as the agency to beat in the Big Apple. Previously, she served for four years as the office’s Associate Director and, prior to that, was Director of the New York Brand Marketing Practice.
Before joining Ketchum in 1986, Dale was an Assistant Buyer for Saks Fifth Avenue. She received her Bachelor of Science degree in communication arts from Cornell University, where she graduated with honors.
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