Barri Rafferty is a member of Ketchum’s 10-member Executive Committee and the Director of Ketchum New York. She also oversees Ketchum Sports Network, a group specializing in sports event management, public relations and brand marketing. As a seasoned brand counselor, she develops strategy and works closely with many clients on corporate and brand reputation.
During her tenure, Barri has counseled and worked with many industry-leading companies, such as Kodak, The Home Depot, Cadbury Schweppes, Cadbury Adams, Carnival, DuPont, Cingular Wireless, Levi Strauss & Company, Johnson & Johnson, Antares, Bayer and Frito-Lay. She has led award-winning projects that include Maxwell House’s “Build A Home America” program, Levi’s “Semester Online,” Tostitos’ “Chip Drop,” Staples 10th Anniversary, Wisk’s “Dirty Secrets and Clean Facts,” and Hallmark’s “When You Care Enough to Send the Very Best.”
Before becoming Director of the New York office in September 2005, Barri served as Director of Ketchum South, which includes Ketchum’s Atlanta and Dallas offices. Prior to this role, Barri served as Director of Ketchum’s Global Brand Marketing Practice, for which she counseled clients in all facets of branding, including integrated programming, new product launches, reputation management and global strategy. She also was previously one of the Associate Directors of the New York office. In addition to these roles, Barri also helped spearhead the creation of Ketchum Vanguard, the agency’s multicultural unit, and Ketchum Entertainment Marketing, Ketchum’s boutique firm that integrates public relations with entertainment, lifestyle and pop-culture marketing.
Before joining Ketchum, Barri helped lead Lippe Taylor, an agency specializing in beauty, where she oversaw accounts that included Maybelline, Matrix, Escada Beaute and J.F. Lazartigue. She also was a client herself, working at Slim-Fast Foods Company at its height. From leveraging celebrity testimonials, to launching nine product extensions in two years, to overseeing the Slim-Fast magazine, she helped drive the communications strategy for the ubiquitous brand in the 80s.
Barri began her career in New York at Burson-Marsteller public relations agency, where she worked on Owens-Corning Fiberglas and the Tile Council of America. Before that she worked in Boston at Cone Communications, where she managed all phases of a national consumer education campaign for Bausch & Lomb.
Barri earned a master’s degree in corporate communications from Boston University and an undergraduate degree in communications from Sophie Newcomb College of Tulane University. She is a member of Women in Communications, the 2008 President of the Public Relations Society of America New York chapter, and an adjunct professor at New York University. Barri is also mother to Aidan and Morgan and wife of David.
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