Public Relations Society of America Silver Anvil Awards
Events and Observances (More than Seven Days)
Business-Products
“Scrappy Strategy is One for the Books at Kodak”
Eastman Kodak Company
Ketchum South
Events and Observances (Seven or Fewer Days)
Business-Services
“Flight of the Penguins: A Homecoming Celebration to New Orleans”
FedEx Corp. and Audubon Nature Institute
Ketchum New York
Events and Observances (More than Seven Days)
Business-Services
"’Into the Fire’: Lights, Camera and Taking Action to Support Firefighters”
Fireman's Fund Insurance Company
Ketchum West, Ketchum Entertainment Marketing
Marketing Consumer Products
Food and Beverage
“Lay's Potato Chips Get an Oil Change”
Frito-Lay
Ketchum New York
Reputation/Brand Management
Business-Companies with sales up to $500 million
“Pokémon Recaptures Pop Culture Phenomenon Status”
Pokémon USA
Ketchum New York
Events and Observances (Seven or Fewer Days)
Government
“Opening Its Doors to the World: Russia’s Presidency of the 2006 G8 Summit”
Russian Federation G8 Organizing Committee
Ketchum London, Ketchum Washington and Ketchum New York
Public Relations Society of America Awards of Excellence
Events and Observances (Seven or Fewer Days)
Business-Products
“Lights, Camera, Diamonds: Kodak Has Stars Seeing Double at the 78th
Annual Academy Awards”
Eastman Kodak Company
Ketchum New York and Ketchum Entertainment Marketing
Public Relations Society of America Bronze Anvil Awards
Direct Mail/Direct Response
"'Into the Fire': Movie Experience Delivered to Agents' Doorstep"
Fireman's Fund with Ketchum
Publications-Books
"Navigating Your Benefits for Dummies by Plan for Your Health"
Aetna with Ketchum
Research/Evaluation
"Global Asthma Physician and Patient (GAPP) Survey"
Altana Pharma with Ketchum
Public Relations Society of America Bronze Anvil Awards of Commendation
Media Relations - Consumer Products-Food and Beverages
"Doritos Crashes the Super Bowl: Putting Consumers on Stage and In Control"
Frito-Lay with Ketchum
Media Relations-Consumer Services-Travel and Tourism/Hospitality
"Wake Up With Christie Brinkley"
Hyatt Hotels & Resorts with Ketchum
Media Relations-Consumer Services-Financial Services
Fireman's Fund with Ketchum
"Sparkling Coverage for 'Into the Fire'"
Web Sites-External
"FedEx Acquires Watkins Motor Lines: Communications 'Keep on Truckin'' With Interactive Web Site"
FedEx with Ketchum and Stromberg Consulting
External Video Programs
"Into the Fire"
Fireman's Fund with Ketchum
Public Relations Society of America Big Apple Awards (New York City Chapter)
Marketing Consumer Products-Healthcare
“Educating Moms on Insomnia and Associated Treatments”
Takeda Pharmaceuticals North Americas with Ketchum
Marketing Consumer Services-Financial Services
“Bank of America ‘Knocks It Out of the Park’ for Savings”
Bank of America with Emanate and Ketchum Sports Network
Special Events or Observances-One to Seven Days-Business Products and Services
“The Flight of the Penguins: A New Orleans Homecoming”
FedEx Corporation and the Audubon Aquarium of the Americas with Ketchum
Web Site-New or Newly Designed
“FedEx Corporation Acquires Watkins Motor Lines: Communications ‘Keep on Truckin’ with Interactive Web Site “
FedEx Corporation with Ketchum and Stromberg Consulting
Public Relations Society of America Thoth Awards (Washington, D.C., Chapter)
Events and Observances (Seven or Fewer Days)
“Opening its Doors to the World: Russia's Presidency of the 2006 G8 Summit”
The Russian Federation G8 Organizing Committee and Ketchum
Web Site
“All About the Benefits”
Aetna and Ketchum
Thoth Award Certificates of Excellence
Marketing Consumer Services
“Navigating Your Health Benefits for Dummies”
Aetna and Ketchum
Integrated Communications
“All About the Benefits”
Aetna and Ketchum
Public Service
“Say 'Boo!' to the Flu”
The Clorox Company and Ketchum
Public Affairs
"Helping the Louisiana Recovery Authority Fund 'The Road Home'”
Louisiana Recovery Authority with Ketchum
Public Relations Society of America Northern California Silver Anvils
Marketing Programs, Consumer Products
"Is Your Job Making You Sick?"
The Clorox Company and Ketchum
Integrated Communications Program, Consumer Products or Services (6A)
"Say ‘Boo!' to the Flu"
The Clorox Company and Ketchum
Marketing Programs, Consumer Products
"From the Front Door to the Store Door With ‘No Reservations'"
Häagen-Dazs and Ketchum
Special Events and Observances (more than seven days)
"’Into the Fire’ Screenings: Lights, Camera and Taking Action to Support Firefighters”
Fireman's Fund Insurance Company and Ketchum
Internal Communications Program/Business
"’Into the Fire’: Sparking Employee Ambassadors to Support America's Firefighters”
Fireman's Fund Insurance Company and Ketchum
Public Relations Society of America Northern California Bronze Anvils
Audio Visual/External Video Programs
“Igniting Support for America's Firefighters with ‘Into the Fire’"
Fireman's Fund Insurance Company and Ketchum
Public Relations Society of America PRism Awards (Los Angeles Chapter)
Corporate Communications-Corporate
“Into the Fire: Igniting Support for America's Firefighters”
Fireman's Fund Insurance Company and Ketchum
Internal Communications/Employee Relations
“Into the Fire: Igniting Support for America's Firefighters”
Fireman's Fund Insurance Company and Ketchum
Technology Program
“Mash and Seek”
Hyundai and Ketchum
Ongoing Product or Service
"’Regis & Kelly’ Trivia A-Go-Go Promotion”
Hyundai and Ketchum
Public Relations Society of America PRism Awards of Excellence
Ongoing Product or Service
"Crash the Super Bowl"
Doritos/Frito Lay and Ketchum
Cause-Related Marketing
“Into the Fire: Igniting Support for America's Firefighters”
Fireman's Fund Insurance Company and Ketchum
New Product/Service Launch
“Hyundai Launches ‘Genesis’ of a New Brand Identify"
Hyundai and Ketchum
SABRE (Superior Achievement in Branding and Reputation) Awards
SABRE Gold Awards
International
“Opening Its Doors to the World: Russia's Presidency of the 2006 Summit”
Russian Federation G8 Organizing Committee with Ketchum
SABRE Silver Awards
Commercial Services
“The Flight of the Penguins”
FedEx and the Audubon Aquarium with Ketchum
“Into the Fire: Igniting Support for America's Firefighters”
Fireman's Fund Insurance Company with Ketchum
Household Products
“Is Your Job Making You Sick?”
The Clorox Company with Ketchum
SABRE Bronze Awards
External Publication
“Navigating Your Health Benefits for Dummies”
Aetna with Ketchum
PRWeek Awards
Global Campaign of the Year
“Opening Its Doors to the World: Russia's Presidency of the 2006 Summit”
Russian Federation G8 Organizing Committee with Ketchum
Product Brand Development Campaign of the Year
“Kleenex Moments #1 Fan for Life”
Kimberly-Clark with Ketchum
PRWeek Award Honorable Mention
PR Professional of the Year 2007
Rob Flaherty, Senior Partner, Global Practices, and Managing Director, Global Corporate Practice, Ketchum
San Francisco Silver ADDY Awards
Silver ADDY Award
2006 Business-to-Business Advertising Campaign
“DirecTV Commercial Business Services”
DirecTV with Ketchum
San Francisco Bronze ADDY Awards
“The Beef Checkoff 2006 Advertising Campaign”
Beef Checkoff with Ketchum
“United States Potato 2006 Collateral Brochure”
United States Potato Board with Ketchum
“The Beef Checkoff 2006: The Modern Menu Brochure”
Beef Checkoff with Ketchum
“Kikkoman 2006 Thoman Keller Ad”
Kikkoman International with Ketchum
International Public Relations Association Golden World Awards
Consumer PR
“Crash the Super Bowl”
Frito-Lay with Ketchum
Platinum Hermes Creative Award, Association of Marketing and Communication Professionals
“Crash the Super Bowl”
Frito-Lay with Ketchum
Communiqué Awards
Best International PR Campaign
Breast Friends
Roche with Ketchum
