2006 Awards

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Public Relations Society of America (PRSA) Silver Anvil
Investor Relations - Companies with sales of more than $500 million
Federated Department Stores
"Creating the Department Store of the Future: Federated Department Stores' Acquisition of May Company"
Ketchum New York

Reputation/Brand Management - Business-Companies with sales of more than $500 million

Eastman Kodak Company
"Redefining the 'Kodak Moment': Iconic Brand Develops into Picture of Innovation"
Ketchum New York and Ketchum Atlanta

Events and Observances (More than Seven Days) - Business-Products

Eastman Kodak Company
"Digital Trailblazing: Kodak Pops Up in Unexpected Places"
Ketchum New York, Ketchum Atlanta and Concentric Communications

Global Communications - Eastman Kodak Company

"Cutting the Cord: Kodak Leads the Wireless Revolution"
Ketchum New York, Ketchum South (Atlanta and Dallas) and Concentric Communications

Public Relations Society of America (PRSA) Awards of Excellence

Marketing Communications: Existing Technology
“Geek Squad Rescues Star Wars Fans from Prequel-itis”
Best Buy with Ketchum

Marketing Communications: New Health Care

“Showing People with Overactive Bladder Where to Stop When They Need to Go”
Novartis Pharmaceuticals Corp. with Ketchum

Marketing Consumer Products - Other (categories not elsewhere defined)

Hyundai Motor America
"A Hyundai Like You've Never Seen Before"
Ketchum West (San Francisco and Los Angeles)

Events and Observances (More than Seven Days) - Business-Services

FedEx and the National Christmas Tree Association
"Answering the Call to Duty: Delivering Holiday Cheer to American Troops and Their Families"
Ketchum Washington, D.C.

Events and Observances (Seven or Fewer Days) - Business-Products

Eastman Kodak Company
"Capturing Attention at CES 2006: Kodak Cements Itself as Consumer Electronics Leader"
Ketchum New York

Marketing Business to Business - Products

ConAgra Foods
"New School Lunch Offerings with Ultragrain Win: Proving Kids Love Whole Grains a Whole Lot"
Ketchum Chicago

Integrated Communications - Consumer Products

ConAgra Foods
"Battle of the PAM-azing Grillers"
Ketchum Chicago

Marketing Consumer Services - Healthcare Services

Aetna
"Plan for Your Health: Reachable, Teachable Moments"
Ketchum Washington, D.C.

Public Relations Society of America (PRSA) Big Apple Award 
Honorable Mentions

Newsletter/Magazine
"StyleWise: A Public Relations Style-and-Usage Newsletter"
Ketchum

Newsletter/Magazine 
“First Data Trend Watch”
First Data Corporation with Ketchum

Special Events or Observances: One to Seven Days

“FRONTLINE Becomes 'Top Dog' at the 2005 ESPN Great Outdoor Games”
Merial with Ketchum

Marketing Communications: New Health Care

“Showing People with Overactive Bladder Where to Stop When They Need to Go”
Novartis Pharmaceuticals Corp. with Ketchum

SABRE Gold Winners

Public Affairs (Federal Government)
“Saving SUBASE New London: Submarine Center of Excellence Targeted for Closure”
State of Connecticut with Ketchum Public Affairs

International

“Putting The Genographic Project On the Map”
National Geographic Society and IBM with Ketchum

Change Management
“Creating the Department Store of the Future: Federated Department Store's Acquisition of May Company”
Federated Department Stores with Ketchum

Business-to-Consumer Marketing (New Product)

“Chase Credit Cards with ‘blink’”
Chase Bank U.S.A., N.A., and Visa U.S.A. with Ketchum West

SABRE Gold Finalists

Special Event (More Than Seven Days)
“Digital Trailblazing - Kodak Pops Up in Unexpected Places”
Eastman Kodak with Ketchum and Concentric Communications

Employee Communications

“The Bucket Brigade: Creating Employee Loyalty through Corporate Philanthropy”
Fireman''s Fund Insurance Company with Ketchum

Change Management

“’Getting to Know Lenovo’ Day One: The Creation of a Global PC Leader”
Lenovo Group with Ketchum

SABRE Silver Winners 
Pet Products
“Paw & Order: Hollywood Meets Animal Health”
Merial with Ketchum and Ketchum Entertainment Marketing

Internet Site

“Geek Squad Rescues Star Wars Fans from ‘Prequel-itis’: The Geeksquad.com ''Absentee Kit''”
Best Buy with Ketchum and GMR Marketing, LLC

SABRE Silver Finalists 
Technology: Hardware

“Target: Bloggers - Nokia 770 Internet Tablet U.S. Launch”
Nokia with Ketchum

Pharmaceutical Rx

“Showing People with Overactive Bladders Where to Stop When They Need to Go”
Novartis Pharmaceutical Corporation with Ketchum

Household Products

“SCOTT Common Sense Tour”
Kimberly-Clark with Ketchum

Pharmaceutical Rx

“Showing People with Overactive Bladders Where to Stop When They Need to Go”
Novartis Pharmaceutical Corporation with Ketchum

SABRE Bronze Finalist

Trade Show
“Paw & Order: Hollywood Meets Animal Health”
Merial with Ketchum and Ketchum Entertainment Marketing

CIPRA Silver Winners

Financial Communications
The China Wireless IPO
China Wireless with Ketchum Newscan Hong Kong

International Communications
The Athens Olympic Torch Relay
Alem International Management and Athens 2004 Organizing Committee with Ketchum Newscan Beijing

Community Relations

FedEx Safekids Event
FedEx with Ketchum Newscan Shanghai

New Product Launch

Clairol Fruit Fusion Event
Clairol with Ketchum Newscan Beijing

CIPRA Golden Winners
 
Healthcare Sector
"When Boy Meets Girl"
Stemcyte with Ketchum Newscan Taipei

CIPRA China Golden Awards for Excellence in Public Relations 
 

The Holmes Report Honors

One of the top five “Most Admired Public Relations Agencies

PRWeek Award Finalists
Employee Communications Campaign of the Year
“The Bucket Brigade: Creating Employee Loyalty Through Corporate Philanthropy”
Fireman’s Fund Insurance Company with Ketchum

Investor/Financial Relations Campaign of the Year

“Creating the Department Store of the Future”
Federated Department Stores with Ketchum

Large PR Agency of the Year 
“Ketchum 2005: Defining the Odds”
Ketchum

PRWeek Award Honorable Mention
 Crisis/Issues Management Campaign of the Year
“Wendy’s Sticks to Values to Weather Chili Incident”
Wendy’s with Ketchum

PRWeek Awards 
Public Affairs Campaign of the Year

“Saving SUBASE New London: Submarine Center of Excellence Targeted for Closure”
The State of Connecticut with Ketchum

Technology Campaign of the Year

“Geek Squad Rescues Star Wars Fans from ‘Prequel-itis’”
Best Buy/Geek Squad with Ketchum

Global Campaign of the Year

“Putting the Genographic Project on the Map”
National Geographic Society with Ketchum

Healthcare Campaign of the Year

“Showing People with Overactive Bladders Where to Stop When They Need to Go”
Novartis Pharmaceuticals Corporation with Ketchum

SABRE (Superior Achievement in Branding and Reputation) Awards 
 
 



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