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Zócalo Group helps drive sustainable conversations and recommendations for companies and their brands.
More than 80 percent of consumers and buyers trust recommendations from family, friends, colleagues and “influential” persons over all other forms of advertising and marketing. Whether it's consumer products or B-to-B marketing services, nothing beats the power of word-of-mouth.
While marketers can’t “control” what people say, it is possible to influence and even manage sustainable conversations and recommendations in a way that delivers measurable business results.
Word-of-mouth is increasingly recognized as a distinct and measurable marketing discipline, complementing advertising, direct, interactive and promotional marketing initiatives. As a freestanding division of Ketchum, Zócalo Group has programs that are particularly impactful in conjunction with these public relations activities.
Zócalo Group has the insight, experience and expertise to be your comprehensive guide and resource in developing, executing and measuring word-of-mouth marketing initiatives.
For additional information, including background on Zócalo Group’s specific approach and proprietary technologies, please visit www.zocalogroup.com.
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