Too Busy to Shop

Submitted by admin on Wed, 2009-04-08 19:47. | | | | | | | |

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Ketchum Partner and Brand Marketing Practice Director Kelley Murray Skoloda has written a new book -- Too Busy to Shop: Marketing to “Multi-Minding” Women – to explain today’s “multi-minding” woman and how marketers can reach this super consumer, who makes 85% of all consumer purchasing decisions. Based on research, interviews, and Kelley's 20 years of brand marketing work at Ketchum with major clients, Too Busy to Shop describes what marketers need to know about multi-minding – a word coined by Skoloda and Ketchum – and its implications for companies seeking to speak to women buyers.
 
To find out more about the key topics and insights Kelley covers in her book and her accompanying blog, check out these links:
To find out more information about the book and Ketchum’s marketing-to-women services, visit these links:
Contact:
Kelley Murray Skoloda
Partner and Director, Global Brand Marketing Practice
Pittsburgh
+1-412-456-3963
kelley.skoloda@ketchum.com
Kelley Murray Skoloda 
 
 

    
  
  
  
  
  

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

 

 

 

 
 
 
 
 


  

 

 

 

 

 

 

 

 

 

 

 

 

 

  

  

Select Specialities

Women 25to54
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