Teresa García Cisneros Appointed to Inaugural PR Lions Jury

 
 
New York and Madrid, April 28, 2009 – The Cannes Lions International Advertising Festival has appointed Ketchum Partner and CEO of Madrid Teresa García Cisneros to the 16-person jury of its inaugural PR Lions category.

 

The Cannes Lions, one of the marketing communications industry’s most recognized and respected awards programs, will for the first time feature creativity and innovation in public relations at its 56th annual festival, held June 21-27, 2009, and according to organizers, “the PR Lions will honor the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organizations, and their publics.”

 

As the jury’s representative from Spain, García Cisneros joins 15 other distinguished public relations professionals from across the globe to help select winners for each of the PR Lions’ 20 categories, which include awards for various sectors, services and techniques.

 

“I am honored to represent my country and my colleagues in this distinguished role,” said García Cisneros. “This prestigious recognition of public relations as an integral component of the marketing mix signifies a remarkable moment in time for the PR industry and the strategic role it plays in building corporate brands and reputations worldwide. In this era of empowered stakeholders and two-way dialogue between companies and consumers, it’s an exciting time to evaluate the latest, cutting-edge PR programs.”

 

García Cisneros is well-known in Spain for her communications expertise, advising the chairmen and chief executives of many of Spain's leading corporations as co-founder and CEO of Ketchum Madrid. García Cisneros serves on the board of DIRCOM, the Spanish Association of PR Directors, and serves as VP for Omnicom Group’s Diversified Agency Services in Spain. She is also a member of the International Public Relations Association and the Public Relations Society of America.

 

One of the top three PR agencies in Spain, Ketchum is celebrating its 20th anniversary in the Spanish market this year through a series of events, including a Social Networks Seminar attended by 200 marketers. Among other activities planned are presentations and studies related to health and nutrition regulation in Spain, change management, and CEO communications and consumer trends surveys, with a final ceremony on Dec. 2. The agency has won numerous industry awards, including being named the European SABRE Award Agency of the Year in 2005.

 

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports and Entertainment Marketing, and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. In 2009, Advertising Age named Ketchum to its annual “Ones to Watch” Agency A-List, noting the agency’s long-standing client partnerships, digital and disruptive media expertise, and CSR and sustainability programming. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.