Ketchum and Its Clients Take Home Five Silver Anvil Awards

 

 

Robyn Massey                                                 

Ketchum                                                              

+1-646-935-3911                                                   

 

Alicia Stetzer

Ketchum

+1-646-935-3910

 

 

New York, June 5, 2009 – Ketchum, a leading public relations agency, continued its strong winning streak last night, claiming five top awards at the Public Relations Society of America’s (PRSA) iconic Silver Anvil Awards Evening, which recognizes the best in strategic public relations planning and execution. Throughout the award program’s 60-year-plus history, Ketchum has won a total of 112 Silver Anvils, more than any other public relations agency. The agency also received four awards of excellence last night.

 

“It’s an honor to be considered among the best in the industry, and our 112 Silver Anvil awards demonstrate the uniquely creative and strategic work that Ketchum is so proud of,” said Raymond L. Kotcher, Senior Partner and CEO of Ketchum. “The Silver Anvil is one of the public relations industry’s most highly coveted honors, and I’m thrilled to accept these awards tonight on behalf of the tremendous clients we work with every day.”

 

The award-winning programs include the following:

 

 

Häagen-Dazs (Reputation/Brand Management: Business - Companies with Sales of No More than $500 Million to $10 Billion)
“Häagen-Dazs Loves Honey Bees: Let’s Lick This Problem”

 

Frito-Lay (Marketing Consumer Products - Food and Beverage)

“Doritos Crashes the Super Bowl - How a Leading Snack Brand Put the Power to Its People and Changed Madison Avenue Forever”

 

Beam Global/Casa Sauza (Multicultural Public Relations)

“’100 Years of Mexican Music’” - Tequila 100 Años Photo Exhibit Celebrating Mexican Culture”

Liberty Mutual Group (Integrated Communications - Consumer Services)

“The Responsibility Project: Creating a Conversation on Personal Responsibility for Liberty Mutual”

 

Western Union (Investor Relations)
“The Strategy IS Working”

 

 

Häagen-Dazs (Marketing Consumer Products - Food and Nonalcoholic Beverages)
“Häagen-Dazs Loves Honey Bees: Let’s Lick This Problem”

 

Hyundai Motor America (Marketing Consumer Products - Nonpackaged Goods)
“Hyundai Genesis' Road to North American Car of the Year”

 

Navistar International (Marketing Business-to-Business - Product)
“LoneStar: Driving Excitement for a New-Look Truck”

 

Toshiba America Medical Systems Inc. (Marketing Business-to-Business - Product)
“Revolutionizing Medical Imaging: Toshiba’s Aquilion ONE Dynamic Volume CT Campaign”

 

 

Ketchum’s dedication to producing the highest quality work for its clients has resulted in a noteworthy roster of award wins for the year, including the North American SABRE Awards and PRWeek Awards, for which Ketchum’s work with IKEA was named campaign of the year. In addition, Ketchum dominated the Clio Awards, taking home two gold Clios in the advertising festival’s first-ever PR award category. Earlier in the year, Advertising Age named Ketchum to its annual “Ones to Watch” Agency A-List, a select list of advertising, public relations, digital and creative agencies that are predicted to succeed in 2009 based on demonstrated growth and creative performance.

 

PRSA’s Silver Anvil award represents the pinnacle of achievement and the highest standards of performance in the public relations profession. Symbolizing the forging of public opinion, the Silver Anvil is annually awarded to organizations which have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Winning programs must incorporate sound research, planning, execution and evaluation. The 2009 Silver Anvil Awards Evening – ranked "#1 Public Relations Industry Event in New York" by BizBash in its annual "New York's Top 100 Events" – salutes the practice of public relations and the finalists of this year’s competition.

 

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports and Entertainment Marketing, and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. In 2009, Advertising Age named Ketchum to its annual “Ones to Watch” Agency A-List, noting the agency’s long-standing client partnerships, digital and disruptive media expertise, and CSR and sustainability programming. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.