Sean Fitzgerald

With more than 20 years experience in both corporate and marketing communications, Sean Fitzgerald has provided strategic counsel to corporate leaders on a wide range of issues, including corporate reputation, crisis management, and corporate social responsibility, and developed public relations and corporate identity programs on both the client and agency sides.

 

As a member of Ketchum’s global Issues & Crisis Management team, Sean also acts as the regional leader for all crisis work supporting Ketchum clients based in the western U.S., and acts as an ongoing global resource for many of the firm’s national and global corporate clients. He currently serves as senior strategist for Hyundai Motor America, Chase Card Services and Liberty Mutual Insurance Company, and his expertise ranges from developing global media relations strategies to creating outreach programs aimed at specific key audiences, such as community, NGO or political entities.

 

Prior to joining Ketchum, Sean served as Vice President of Corporate Responsibility and Global Issues Management for Mattel, the world’s largest toy manufacturer. In this position, he managed all international external communications related to both corporate reputation and brand protection, headed the company’s groundbreaking ethical manufacturing program, and supervised the strategy for all media relations programs supporting Mattel’s international affiliates.

 

Before Mattel, Sean served as Director of Global Communications for San Francisco-based Levi Strauss & Co., the world’s largest marketer of brand-name apparel. There, he managed all communications supporting the firm’s global reputation and developed all media relations strategies for the launch of the company into South Africa, India and Argentina. Prior to joining Levi Strauss & Co., he served as Senior Vice President for Golin-Harris Communications, heading that firm’s West Coast corporate practice and representing a variety of multinational firms, including Chrysler, Hewlett-Packard, Toshiba America, Sony and Price Waterhouse.
  
 
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