Riding the Web 2.0 Wave

Submitted by admin on Sun, 2010-05-30 23:59. new media | social media | Stephanie Altemoeller | Web 2.0

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Ketchum Pleon Senior Consultant Stephanie Altemoeller breaks down the dynamics and ramifications of the new Web 2.0 world for public relations.

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Keywords :
social media, new media, Web 2.0, Stephanie Altemoeller

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"Today’s process is participatory in nature. It no longer is about top-down broadcasting of messages but bottom-up network effect and community dynamics–- it is a dialogue, a conversation."

— Ray Kotcher, CEO of Ketchum