How Social Media Is Helping Public Relations Sector Not Just Survive, But Thrive

Submitted by admin on Mon, 2010-09-20 16:48. digital media | Ray Kotcher | social media

Short Description

Ketchum CEO Ray Kotcher comments on the growing importance of public relations in the age of social media, in an August 2010 article in Advertising Age.

Upload PDF

Ray_Kotcher_Social_Media_Public_Relations_Sector_Article_8-10.pdf

Display Mode

Open Pdf

Full Story

Text

Send to a Friend

Digg it

Del.icio.us

Keywords :
Ray Kotcher, social media, digital media

Share |

"Today’s personal media don’t just allow two-way interaction – they demand it – and this is the cornerstone of the new age of the creator. This is truly a revolution without bystanders."

— Paul Saffo, director of the Institute for the Future