Interview With Ray Kotcher in The PR Strategist: "Agency Leaders on Why PR Matters"

In the fall 2009 issue of The Public Relations Strategist, Ketchum Senior Partner and CEO Ray Kotcher is one of five public relations agency leaders who is interviewed on the state of public relations and how it serves as one of the best vehicles to build, maintain and advance the credibility and trust that organizations need to succeed. (Reprinted with permission from the fall 2009 issue of The Public Relations Strategist. Copyright 2010 Public Relations Society of America.)