Dancing Backward in High Heels: Communication Challenges for Rapidly-Developing Economies

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Title : Dancing Backward in High Heels: Communication Challenges for Rapidly-Developing Economies
Length : 11:43 minutes (26.82 MB) Format : MP3 Stereo 48kHz 320Kbps (CBR)
Based on a speech he delivered at the International Public Relations Association 2008 World Congress in Beijing, Ketchum Senior Partner and CEO Ray Kotcher discusses how the rules of competition and communication are changing rapidly in a way that every company needs to pay attention to, if it is to stay around in today’s global marketplace.

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