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Ketchum Leaders Take Part in Public Relations Society of America 2009 International Conference from Nov. 7 to 10 |
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Submitted by admin on Sat, 2009-10-24 01:26.
Short DescriptionFour Ketchum leaders are hosting professional development workshops in San Diego at the world’s largest gathering of public relations professionals -- the Public Relations Society of America 2009 International Conference. Full Text The world’s largest gathering of public relations professionals comes to San Diego from Nov. 7 to 10, and several Ketchum leaders are playing a part at this prestigious industry event. Check out the list of professional development workshops and speakers below to find out what members of Ketchum are sharing their insights at the PRSA 2009 International Conference. For more information about any of the events, please visit the official PRSA 2009 International Conference site.
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Sunday, Nov. 8
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“Häagen-Dazs Loves Honey Bees: Let’s Lick This Problem”
Speakers:
- Dave Chapman, Partner, Ketchum, and Director, Ketchum West
- Diane McIntyre, Senior Public Relations Manager, Häagen-Dazs
Stung by stagnating sales and perceived as unapproachable, a beloved ice cream brand recognized it had lost relevance with consumers. Meanwhile, a little-understood environmental problem was threatening 40% of its all-natural flavors and our entire food supply. In this session, attendees will discover how the brand used the power of buzz to educate consumers about the environmental challenge, how they can develop continuous program initiatives to generate sustainable buzz for their brands, and the importance of choosing the right cause for their brands — and the right partners.
More information:
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Dave Chapman |
| Monday, Nov. 9 |
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“Building a Case for Public Relations”
Speakers:
More so than ever before, the perception and comprehension of public relations are suffering. At the same time, public relations is more vital than ever before, given the explosion of consumer engagement through new and social media, the collapse of reputation and trust in major institutions, and the evolving needs and concerns of corporate CEOs. To foster more accurate and better-informed internal and external perceptions of public relations’ roles, outcomes and value, PRSA is spearheading “The Business Case for Public Relations,” an industry advocacy campaign aimed at changing attitudes and driving industry acceptance and growth. This session will include some of the industry leaders responsible for helping PRSA shape this campaign discuss its relevance, importance, and benefits to the public relations profession and professional.
More information:
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David Rockland |
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“In Search of Leadership in Public Relations – Putting Research Into Practice”
Speakers:
- Ron Culp, Partner, Ketchum; Director, Ketchum Global Corporate Practice, North America; and Managing Director, Ketchum Midwest
- Bruce K. Berger, Ph.D., Public Relations Professor and Chair, Department of Advertising & Public Relations, University of Alabama
- Keith Burton, President, GolinHarris, Insidedge
While excellent leadership is key to the success of organizations and professions, little research about public relations leadership had been carried out — until recently. This session will discuss findings from 15 research studies, such as the importance of role models and mentors in shaping leadership values and beliefs; five crucial dimensions or qualities of excellent leadership in public relations; and differences between excellent leadership in public relations vs. other fields. The session will also contribute to the preparation of next-stage research and professional development agendas, and provide attendees at least two practical ideas for applying some of the leadership research in their organizations.
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Ron Culp |
| Tuesday, Nov. 10 |
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“View From the Top: How Young Talent Can Stand Out”
Speakers:
How can public relations professionals keep their bosses informed of their successes (without being obnoxious)? How can they get help from management in reaching their goals? This session will explore what senior leaders of the public relations profession recommend in order for young practitioners to succeed.
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Ron Culp |
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“Marketing to Women -- Consumers Become Co-brand Managers”
Speakers:
According to BusinessWeek and Gallup, women are expected to control $1 trillion, or 60%, of the country’s wealth by 2010. Given today’s economy and high competition for every consumer dollar, marketing to women is a “must do” activity that must be done well. This session will explore how to reach this “multi-minded” audience that has little time for commercial messages.
More information:
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Kelley Skoloda |
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