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Agency Receives Honorable Mention for Large PR Agency of the Year
Contacts:
Robyn Massey
Ketchum
+1-646-935-3911
Alicia Stetzer
Ketchum
+1-646-935-3910
New York, March 6, 2009 - Ketchum, a leading public relations agency, and its work on behalf of IKEA, Navistar International Corp. and Häagen-Dazs were honored last evening with five awards at the 10th annual PRWeek Awards, which were held at New York City’s Tavern on the Green. Ketchum received the Campaign of the Year award for its work with IKEA on the “Man Lives in IKEA” campaign; the agency also was recognized as honorable mention in three categories, including Large PR Agency of the Year.
“I’m very proud of the work represented here tonight, and all the work we do on behalf of our clients,” said Ray Kotcher, senior partner and CEO. “Our clients and colleagues are truly among the best in the business, and tonight’s awards are a testament to the passion and precision we demonstrate every day. I am honored to add these awards to our hard-earned collection of industry accolades, and I look forward to continuing our relationship with our clients in creating truly exceptional work.”
The award-winning programs include:
Award Winners
IKEA (Campaign of the Year)
Navistar International (Business-to-Business Campaign of the Year)
“LoneStar: Shining the Light on a New Trucking Star”
Häagen-Dazs (Cause-Related Campaign of the Year)
“Häagen-Dazs Loves Honey Bees: Let's Lick This Problem”
IKEA (Corporate Branding Campaign of the Year)
“Man Lives in IKEA: Citizen Marketer Becomes IKEA Brand Evangelist”
IKEA (Best Use of Online Media)
“Man Lives in IKEA: Citizen Marketer Becomes IKEA Brand Evangelist”
Honorable Mentions
Ketchum (Large PR Agency of the Year)
Häagen-Dazs (Campaign of the Year)
“Häagen-Dazs Loves Honey Bees: Let's Lick This Problem”
Toshiba America Medical Systems (Business-to-Business Campaign of the Year)
“Revolutionizing Healthcare in a Single Rotation: Toshiba's Aquilion ONE Launch”
The PRWeek Awards are recognized as one of the industry’s highest accolades given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce. The awards honor best practices and creative excellence in public relations programming. Earlier in the year, Advertising Age named Ketchum to its annual “Ones to Watch” Agency A-List, a select list of advertising, public relations, digital and creative agencies that are predicted to succeed in 2009 based on demonstrated growth and creative performance.
About Ketchum
A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports and Entertainment Marketing, and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. In 2009, Advertising Age named Ketchum to its annual “Ones to Watch” Agency A-List, noting the agency’s long-standing client partnerships, digital and disruptive media expertise, and CSR and sustainability programming. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.
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