In March, Ketchum received two PRWeek Awards and five PRWeek Award honorable mentions, including for Large Agency of the Year. On Ketchum’s honorable mention for Large Agency of the Year, PRWeek said:
Ketchum was able to find success in a number of areas in 2007, including employee and client satisfaction, innovation, and new business wins. The agency's employee turnover rate dropped three percentage points and Ketchum took steps to engage employees, including a month-long "MySpace Meets my KGN" series, that profiled 36 agency employees and doubled traffic to the agency's intranet. That satisfaction apparently extended to clients, as a survey of Ketchum's top 30 clients showed that they believe the agency is a "good value for the investment." The firm's innovation was clear in its creation of Zócalo Group, an agency focused on creating word-of-mouth and customer evangelism programs for clients. Ketchum had a year filled with standout work for its existing clients, including a campaign for Eastman Kodak to launch its first inkjet printer, and work with Delta Air Lines to fight a hostile takeover attempt by US Airways. But it was the "impressive marquee wins" that impressed judges the most, including its Olympic work for Lenovo.
Find out more about Ketchum’s 2008 PRWeek Award wins by clicking
here.
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