Promise and Reality: The Obama Administration's Major Healthcare Challenges

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In a January 2009 article from Medical Marketing & Media, Ketchum North American Healthcare Practice Associate Director Nancy Hicks takes a look at some of the biggest healthcare challenges the Obama administration faces in the wake of a deepening recession, rising costs, and new technological and treatment advances.

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Keywords :
Healthcare Practice, public relations agencies, public relations specialist, Nancy Hicks, public affair consultants

"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management