Ketchum Shanghai Makes Senior Appointments in Brand Marketing and Corporate Practices

Alvin Chung

Ketchum Hong Kong

+ 852-3141-8080

 

Katy Cheng

Ketchum Hong Kong

+ 852-3141-8063

 

 

Hong Kong, February 6, 2009 - Ketchum Greater China, the Asia Pacific division of top-10 global public relations agency Ketchum and a unit of Omnicom Group, today announced two new appointments in its Shanghai office. Michael Fong has been appointed Vice President of the Brand Marketing Practice and Jenny Zhang-Bruce joins the Corporate Practice as Account Director.

 

Michael Fong, Vice President, Brand Marketing Practice, Ketchum Shanghai Michael Fong is an integrated marketer with 10 years of experience in China, covering sports marketing, sports apparel and equipment, entertainment, the automotive industry, and technology.    Prior to joining Ketchum, Fong worked in TaylorMade-Adidas Golf where he led and drove numerous key marketing projects including the company’s Beijing Olympic campaign, HSBC Champions sponsorship and other PR programs.

 

 
 

Before TaylorMade-Adidas Golf, Fong was director of integrated marketing for Sony BMG Music based in Beijing, where he consolidated SONY BMG’s traditional and digital promotion strategies for leading Chinese artists, including Leehom Wang, Jay Chou and Karen Mok.

 

Prior to Sony BMG, Fong worked at PR agency Bizcom Consulting, where he rose from Account Manager to Shanghai General Manager. While at Bizcom, he successfully developed and executed marketing programs for key clients, including Sun Microsystems, Cisco and Jaguar Land Rover.

 

“The diversity of Michael’s experience and creativity will be a huge asset to our vibrant Brand Marketing Practice,” said Ross Hughes, General Manager of Ketchum Shanghai.

 

“I’m very excited to join Ketchum with its strong track record of quality work in China,” Fond said. “The media environment in Shanghai is unique, which presents great opportunities for both us and our clients.”

 

Jenny Zhang-Bruce, Account Director, Corporate Practice, Ketchum Shanghai Zhang-Bruce’s extensive expertise in international public relations combined with her in-depth knowledge of the China market has been honed during 10 years working with leading international PR agencies in China and the U.K.   Her diverse industry experience covers a broad spectrum of corporate clientele, including HSBC, Novartis and Cap Gemini Ernst Young, as well as leading technology companies such as Ericsson, Seagate, and Computer Associates. In addition, she has served some of the world’s leading luxury brands, such as Versace, Hermes and Swatch.

 

 
  

Zhang-Bruce was among the first members of Ketchum’s team in China, joining the Ketchum Beijing office in 1998 as an Account Manager and later leading the Technology Practice.

 

In 2000, Zhang-Bruce moved to London with her family and joined Edelman’s technology practice. Upon her return to China in 2005, Jenny joined Ketchum Shanghai as Account Director. After leaving the company in 2007 she has now rejoined. 

 

“It’s also great to see Jenny return to Ketchum after delivering such solid client work for us in the past,” said Hughes. “Working to support Corporate Practice Vice President Darby Doll we have the best possible combination of local market and international experience in our leadership.”

 

"This is the second time that I have returned to the Ketchum family and it’s great to be back,” Zhang-Bruce said. “I am confident that we are in a better position than ever to look after our clients’ needs and to further expand the Corporate Practice."

 

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports and Entertainment Marketing, and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communications expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.

 

A professional communications consultancy since 1980, Ketchum Greater China operates six offices in Greater China, including Hong Kong, Beijing, Shanghai, Guangzhou, Chengdu, and Taipei, as well as a network of affiliates throughout the Asia Pacific region. With a blue-chip client roster in four key practice areas, including Corporate/Financial Communications, Brand Marketing, Food and Nutrition, and Technology, the agency represents news-making companies, offering them an extensive breadth and depth of knowledge and expertise. Its program innovation and execution excellence have consistently gained industry recognition, including top awards presented by the leading PR industry magazine PRWeek and the China International Public Relations Association. Ketchum Greater China is a member of Ketchum, one of the top 10 global public relations firms. Additional information on Ketchum and its award-winning work can be found at www.ketchum.com.