Ketchum and client IKEA took home the 2009 PRWeek Award for Campaign of the Year for their "Man Lives in IKEA" campaign, for which comedian Mark Malkoff lived in a Paramus, N.J., IKEA store for one week in January 2008 and documented his adventures online and posted webisodes of his time in the store. The campaign also won PRWeek Awards for Best Corporate Branding Campaign and Best Use of Online Media.
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