Ketchum Brand Marketing Practice Director Kelley Skoloda discusses her new book -- Too Busy to Shop: Marketing to “Multi-Minding” Women –- and explains how marketers can reach today’s “multi-minding” woman, who makes 85% of all consumer purchasing decisions. Based on research, interviews, and Kelley's 20 years of brand marketing work at Ketchum with major clients, Too Busy to Shop describes what marketers need to know about multi-minding and its implications for companies seeking to speak to women buyers.
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