Kelley Skoloda Introduces Her New Book at Chicago Reception on May 13

On May 13, Kelley Skoloda, Director of Ketchum's Global Brand Marketing Practice and author of the new book Too Busy to Shop: Marketing to “Multi-Minding” Women, will discuss her book at an event in at the Mars Gallery in Chicago. The event will also feature local Chicago artists and their works along with cocktails and appetizers.   

 

Most marketers know that women spend $3.3 trillion annually on consumer products but many are still asking how to best win the attention of women who are already trying to pack 38 hours of activity into a 24-hour period. Kelley will discuss her new book and what communications and marketing professionals need to know about reaching today's multi-minding female consumer.

 

 

“Too Busy to Shop”