Kelley Skoloda Discusses Her New Book at Fifth Annual Marketing-to-Women Conference on April 29

On April 29, Kelley Skoloda, Ketchum Partner and Director of Ketchum's Global Brand Marketing Practice and author of the new book Too Busy to Shop: Marketing to “Multi-Minding” Women will give a presentation titled “Too Busy to Shop: A Peek Under the Cover” at the Fifth Annual M2W (Marketing-to-Women) Conference in Chicago. 

 

In the session, Kelley will give attendees a peek under the cover of her new book, sharing how Too Busy to Shop progressed from idea to reality, highlights of the findings and interviews, insights on book marketing, and the role of a support network. Too Busy to Shop, which is based on research, interviews, and Kelley's 20 years of work in brand marketing at Ketchum with major clients, explains how marketers can reach today’s “multi-minding” woman, who makes 85% of all consumer purchasing decisions. 

In addition, on April 28, a preconference reception celebrating the publication of Kelley’s new book will be held.

 

The 5th Annual M2W Conference is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative women’s market.