Kelley Murray Skoloda is an author, an MBA and a public relations executive. A Partner and Director of Ketchum's Global Brand Marketing Practice, Skoloda is a recognized authority on marketing to women and is the architect of the widely-publicized Women 25to54, a communications offering that offers a better way to reach “multi-minding” female consumers.
Her book, Too Busy to Shop: Marketing to Multi-Minding Women, is published by Praeger Publishers and her blog, Too Busy to Shop, helped to collect input from women for the book.
Kelley is a sought-after speaker and commentator on the topic of marketing to women and her work has been featured in BusinessWeek Online, Brandweek, CNNMoney.com, Today’s Chicago Woman, The Washington Post, PRWeek and others. She was named one of the most influential women in business in the Pittsburgh region by The Pittsburgh Post-Gazette in its "Women at the Helm" March 2006 special edition. She has also served on the advisory board for Pink magazine and has appeared in a BBC-produced television show, Beat the Boss, that will air on the BBC in 2009.
In her distinguished career, she has counseled dozens of companies and blue-chip brands, including the American Iron and Steel Institute’s Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg’s Special K and other Kellogg’s brands, Kimberly-Clark, Libby’s and Rite Aid Corporation.
Skoloda earned her MBA from the University of Pittsburgh Katz Graduate School of Business and her undergraduate degree from Seton Hill University, where she now sits on the board of trustees. She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie.
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