Playing The Evolution of Digital and Public Relations

Submitted by admin on Wed, 2009-02-25 20:13.

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Ketchum Digital Global Director Jonathan Kopp discusses the emerging opportunities and directions of digital media in today's public relations communications.

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"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management