Hopenhagen Climate Change Movement
Challenge
The 2009 COP 15 climate change conference in Copenhagen posed an opportunity to make climate change a top priority on the international agenda.
Solution
Ketchum coordinated corporate, nonprofit and international government organization communications to convey the message of the Hopenhagen campaign to media and key environmental opinion leaders around the world.
Result
A global, viral grassroots movement of 6 million citizens asked global leaders to take meaningful action at the COP 15 climate change conference.
How we MOBILIZE MOVEMENTS
Ecovideo Glass Recycling Campaign
By involving consumers online and on the street, Ketchum Pleon mobilized thousands of Spaniards and restaurant owners to recycle 40,000 jars and bottles.
Absolut Stoop Life Movement
By mobilizing bloggers to post stories about life in Brooklyn, Ketchum ignited a grassroots campaign that gave ABSOLUT BROOKLYN, a city-inspired flavored vodka, the authentic street credibility to drive awareness and purchase intent significantly.
