Healthy Choice Progressive Coupon

Submitted by admin on Fri, 2011-06-10 14:00.

Healthy Choice Progressive Coupon

Challenge

In 2010, Healthy Choice introduced a new line of Steaming Entrées and worked with Ketchum to deliver an innovative online program to reach the Healthy Choice consumer, encourage trial of the new meals, and increase engagement with consumers on the Healthy Choice Facebook page.

Solution

Since the Healthy Choice consumer is constantly asking for coupons on Facebook, Ketchum supported a Progressive Coupon^SM Offer from the brand. The coupon, hosted on the brand’s Facebook page, began at a $.75 off value and grew as more and more people “Liked” the brand and reserved their coupon, ultimately reaching a Buy One Get One Free value, relying on consumers to pass along the offer to increase the value.

Result

As a result of outreach to the Facebook community, bloggers, the Healthy Choice e-mail database, a call-out on HealthyChoice.com, use of Facebook advertising and sharing among online consumers, the brand increased “Likes” by 900%, from 6,805 to 62,004. More than 45,190 consumers reserved their coupons, and the team generated more than 238 blog posts and more than three million organic brand-driven impressions.

How we PRECIPITATE PASSALONG

Kodak Makes the World a Little Brighter

By taking the Compliment Guys on the road to spread the “It’s Time to Smile” message, traffic to Kodak’s site exploded with over 12,000 visitors.