Gustavo Averbuj

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Issues & Crisis Management Network

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CEO, Buenos Aires
Buenos Aires
+54-11-4832-7700
gustavo.averbuj@ketchum.com.ar

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"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management