Ketchum Continues Its Winning Record at the Silver Anvils With Nine Awards

Gustavo Averbuj

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Issues & Crisis Management

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CEO, Buenos Aires
Buenos Aires
+54-11-4832-7700
gustavo.averbuj@ketchum.com.ar

Keywords :
public relations agency, corporate communications consultants, corporate reputation management, crisis management consulting, reactive crisis management, crisis communications, Gustavo Averbuj

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"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management