Food Policy 2010: What Will the New Year Bring

Short Description

On Jan. 21, 2010, Ketchum’s Global Food & Nutrition Practice hosted a webinar to examine how 2010 promises to be a significant year for food policy and how marketing and public relations professionals can prepare to address the issues and opportunities surrounding health and wellness and food policy. The webinar featured Linda Eatherton, a Ketchum Partner and Director of Ketchum's Well-Connected and Global Food & Nutrition Practice; Dr. Cathy Kapica, Director of Global Health and Wellness at Ketchum; Dick Crawford, an adviser to the Food and Nutrition Practice and the former Vice President of Corporate Government Relations at McDonald’s; and Don Foley, former Director of North American Public Affairs at Ketchum.

Full Story

2010 promises to be the year of food policy globally. The rise in childhood obesity cases, food safety concerns, diseases such as diabetes and cardiovascular disease, and their impact on healthcare costs are fueling unprecedented consumer and public policy activities on a global scale. Both legislative and regulatory agendas seek to create a public health agenda to address these issues. Restrictions on food marketing to children -- including raising the age of children defined as 17 and under, nutrition labeling, that includes front-of-pack labeling, dietary guidance, and increased requirements for testing -- all may be part of the public policy agenda in 2010.

Click here to listen to and view the “Food Policy 2010: What Will the New Year Bring?” webinar to find out what marketing and public relations professionals need to know to shape their destiny in this new world of food and wellness communication.