Ketchum and client Dreyer's took home the 2010 PRWeek Award for Campaign of the Year for their "Dreyer's Beat the Blues With a Taste of Recovery" campaign, for which they introduced a new ice cream flavor called "Red, White and No More Blues" to kick off a program to highlight Dreyer's legacy of cheering up Americans during tough economic times. The campaign also won the 2010 PRWeek Award for Best Consumer Launch Campaign of the Year.
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