David Rockland Appointed to Board of International Association for Measurement and Evaluation of Communication

First-Ever European Summit on Measurement in Communications to Be Held in Berlin
 
 
Contacts:         

Robyn Massey                                                 

Ketchum                                                              

+1-646-935-3911                                                   

robyn.massey@ketchum.com                    

 

Alicia Stetzer

Ketchum

+1-646-935-3910

 

Barry Leggetter

AMEC

+44-(0)12-6841-2414

 

New York and London, March 18, 2009 – David Rockland, Ph.D., Partner and Managing Director of Ketchum’s Global Research Network and Stromberg Consulting, based in New York, has been appointed to the board of directors of the International Association for Measurement and Evaluation of Communication (AMEC). His appointment to the 14-member board is effective immediately.

 

Until the end of 2008, Rockland was the chair of the Institute for Public Relations (IPR) Measurement Commission. He joins the AMEC board to help spearhead an initiative to grow membership among research units of global PR and advertising groups. “I am delighted to join the AMEC board as this organization becomes truly global in its representation of the PR measurement field,” said Rockland. "I want to help the AMEC achieve its primary objective – to spread best-practice standards that enhance evaluation around the world."

 

Barry Leggetter, Executive Director of the AMEC, said, “We work closely with the IPR and had recognized David’s commitment to and passion for measurement from his work with the Measurement Commission. His appointment will provide a valuable boost to the AMEC’s international growth.”

 

Rockland will be a speaker at the 1st European Summit on Measurement, which the AMEC is presenting with the IPR in Berlin, June 10-12.

 

Leggetter added, “In an economic downturn, program measurement is critical because organizations need to know their communications programs are working and delivering value for money. By attending the Berlin Summit, PR professionals can learn about new thinking in measurement, which will benefit their clients.”

 

He hopes PR professionals from across Europe will attend the first-ever event, which includes a series of workshops, on June 10. For further details, including the full speaker program and details on how to book, visit http://www.ameceuropeansummit.org/summit.

 

The AMEC is the global trade body and professional institute for agencies and practitioners who provide media evaluation, analysis and communication research. Founded in London in 1996, the AMEC has an international membership of which more than 60 percent of its members are now based outside the United Kingdom.

 

AMEC membership grew by more than 30 percent in 2008, with members in Argentina, Australia, Belgium, Bosnia-Herzegovina, Canada, China, Croatia, France, Germany, Hungary, Iceland, Indonesia, Ireland, Italy, Macedonia, Malaysia, the Philippines, Portugal, Scandinavia, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Thailand, the United Arab Emirates, the United Kingdom, the United States and Vietnam.

 

Presented by the AMEC and the IPR, the Summit promises to be the “must-attend” communications conference, featuring top speakers, new thinking, and an opportunity for debate and networking.
 

The Summit will be aimed at communications professionals from corporate communications, public relations, market research, and evaluation agencies. It will present best practices from business and insights from research on an international level. For more information, visit http://www.ameceuropeansummit.org/summit.

 

The International Association for Measurement and Evaluation of Communication (AMEC) has grown into the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. The AMEC was founded in London in 1996 with just seven members and has since grown into an international trade body whose purpose is to define and develop the industry on an international scale with better professional standards for both companies and individuals.

 

The AMEC’s international membership represents more than £40 million in evaluation revenues annually. All AMEC Full members are bound by the AMEC Quality Assurance Code and provide professional, independent and impartial communications planning, evaluation and research. They guarantee technical expertise and ensure best practice, best quality and best value to their clients. For more information, visit www.amecorg.com.

 

A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports and Entertainment Marketing, and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. In 2009, Advertising Age named Ketchum to its annual “Ones to Watch” Agency A-List, noting the agency’s long-standing client partnerships, digital and disruptive media expertise, and CSR and sustainability programming. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.