David Rockland

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Ketchum Global Research Network

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Partner and CEO, Ketchum Pleon Change, and Managing Director, Global Research
New York
+1-646-935-4083
david.rockland@ketchum.com

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Keywords :
PR measurement, Global Research Network, public relations ROI, public relations agency, corporate reputation management, public relations measurement, media measurement, digital media measurement, social media measurement, digital media ROI

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"Today’s process is participatory in nature. It no longer is about top-down broadcasting of messages but bottom-up network effect and community dynamics–- it is a dialogue, a conversation."

— Ray Kotcher, CEO of Ketchum