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Ketchum and IKEA Win Top SABRE Award
Contacts:
Robyn Massey
Ketchum
+1-646-935-3911
Alicia Stetzer
Ketchum
+1-646-935-3910
New York and Las Vegas, May 13, 2009 – Ketchum, a leading global public relations firm, won more Clio Awards than any other PR firm in the global advertising competition’s first-ever strategic communications and public relations award category. Ketchum and its clients were honored with one Gold, two Silver and one Bronze Clio during the ceremony in Las Vegas last night. Also last evening, Ketchum and IKEA were honored with the Platinum SABRE Award at the Holmes Group’s North American SABRE Awards for Best Campaign of the Year, “Man Lives in IKEA.” The campaign had received the PRWeek Campaign of the Year Award earlier this year, making it one of the industry’s most celebrated campaigns this awards season.
In addition to winning the top SABRE Award for the second year in a row, Ketchum took home four Gold SABREs, two Silver SABREs and a Bronze SABRE for outstanding client work. Also at the event, Ketchum word-of-mouth agency Zócalo Group was named New Media Agency of the Year.
“These awards are testament to the strategic focus and creative excellence in the work we do on behalf of our clients,” said Raymond L. Kotcher, Ketchum Senior Partner and Chief Executive Officer. "It’s gratifying to be recognized by such respected industry honors programs, and especially to excel at what was once an advertising-only awards festival.”
Ketchum and its clients received Clio Awards in the Strategic Communications/Public Relations category for the following:
Gold Clio Award
Consumer
“Häagen-Dazs Loves Honey Bees: Let's Lick This Problem”
Häagen-Dazs with Ketchum
Silver Clio Awards
Consumer
“Ketchum Helps Green Works See ‘Green’”
The Clorox Company - Green Works brand with Ketchum
Corporate
“Beyond Beijing: How Lenovo Built Its Brand at the Olympics”
Lenovo with Ketchum
Bronze Clio Award
Corporate
“The Responsibility Project: Creating a Conversation on Personal Responsibility for Liberty Mutual”
Liberty Mutual Group with Ketchum
Ketchum and its clients won SABRE Awards in the following categories:
Platinum SABRE Award
“Man Lives in IKEA: Citizen Marketer Becomes IKEA Brand Evangelist”
IKEA North America with Ketchum
Gold SABRE Awards
Business-to-Business Marketing (Existing Product)
“Small Businesses, Big Dreams: Furnished by IKEA”
IKEA U.S. with Ketchum
New and Digital Media
“Man Lives in IKEA: Citizen Marketer Becomes IKEA Brand Evangelist”
IKEA North America with Ketchum
Sponsorship
“Lenovo: Winning at Every Olympic Moment”
Lenovo with Ketchum
Trade Show
“LoneStar: Shining the Light on a New Trucking Star”
Navistar International with Ketchum
Silver SABRE Awards
Food and Beverage
“Häagen-Dazs Loves Honey Bees: Let’s Lick This Problem”
Häagen-Dazs with Ketchum
Financial Services
“The Responsibility Project: Creating a Conversation on Personal Responsibility for Liberty Mutual”
Liberty Mutual Group with Ketchum
Bronze SABRE Award
External Publication
“Ready, Set, Play! Mott’s Shows Moms the Way to Fun and Healthy Play Dates”
Dr Pepper Snapple Group with Ketchum
In addition, Ketchum received a Certificate of Excellence from the Holmes Group for Dr Pepper Snapple Group in the Internal Communication category and for Gilroy Foods & Flavors in the External Publication category.
Earlier in the year, Advertising Age named Ketchum to its annual “Ones to Watch” Agency A-List, a select list of advertising, public relations, digital and creative agencies that are predicted to succeed in 2009 based on demonstrated growth and creative performance.
About the Clio Awards
The Clio Awards is one of the world's most recognized awards competition for advertising, design and interactive. Celebrating its 50th Anniversary in 2009, the Clio Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the Clio Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, Clio's iconic statue is the most widely recognized and coveted symbol of the industry's creative accomplishments. For the first time in its 50-year history, the Clio Awards honor excellence in public relations in the Strategic Communications/Public Relations category. The Clio Awards are produced by Nielsen Business Media, a part of the Nielsen Company, a global information and media company.
About the SABRE Awards
SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Gold SABREs recognize the best programs in specific brand-building and reputation management categories, Silver SABREs recognize the best programs in specific industries, and Bronze SABREs recognize excellence in technical aspects of communication. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive Web site. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow.
About Ketchum
A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices – Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Sports and Entertainment Marketing, and Stromberg Consulting (change management and workplace communications), Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. In 2009, Advertising Age named Ketchum to its annual “Ones to Watch” Agency A-List, noting the agency’s long-standing client partnerships, digital and disruptive media expertise, and CSR and sustainability programming. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.
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