Change 2.0: Changing the Way We Change

Submitted by admin on Sun, 2010-05-30 23:25. Change 2.0 | change management

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Focusing on the ability to respond to changes as the ultimate determinant of evolutionary success, Ketchum Pleon explores the opportunities and challenges of change management and change communications for today's companies.

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Keywords :
change management, Change 2.0

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"Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders."

— Philip Kotler, professor and author of Marketing Management