Expertise

Ketchum recognizes the enormous investment a company makes in a new CEO, and the great opportunities and risks each new CEO faces in the first hours, days and weeks on the job. That is what led to the development of CEO Accelerator – a unique communication program that helps maximize the effectiveness of new CEOs right from the start.

 

CEO Accelerator enhances the ROI of the CEO investment by making sure that the right messages reach the right audiences via the right channels to achieve the organization’s goals. CEO Accelerator draws upon a wide range of Ketchum’s practices and specialties, including Ketchum’s Global Corporate Practice, Investor Relations, Issues & Crisis Management, Communications Training, Stromberg Consulting (employee engagement and change management), Ketchum Public Affairs, and Ketchum Digital. Whether in the area of labor relations, investor relations, public affairs, government relations or product marketing, Ketchum can help make sure that a CEO’s communications will be thoughtful, targeted and well-executed.

 

Ketchum also recognizes that each leader brings a distinct personality to an organization. We have experience working with a wide range of CEOs in order to help shape a leadership persona for the organization. The leadership persona goes beyond individual personality and is a strategic decision that must be made as part of the communications roadmap for the new CEO – for the first 100 days and then for the months and years to follow.

 

With the spotlight shining on corporate leaders more intensely than ever, CEO Accelerator provides today’s incoming CEO with a jump-start to long-term success.