Ketchum is proud to be a co-sponsor of the BlogHer 2011 Social Media Matters Study. The study by Nielsen Company and BlogHer was conducted to show purchasing behaviors of social media users, probe how users feel about the role of technology in their lives, compare media usage patterns, and gauge the level of relevance among different types of media.
Core Findings and Summary
- Blogs and Facebook have joined the ranks of mainstream media, showing continued modest growth.
- Everyone is an early adopter, thanks to mobile devices.
- Adoption rates of new services and tools are high, but volatile.
- Blog recommendations lead to good product experience.
- Positive experiences translates into trust.
- Familiar bloggers rule, and are even more engaging than celebrities.
- Technology and media are good things, but passion doesn’t always follow usage.
- We use different media for different purposes.
- We consume some media regularly without really loving it.
- Economic concerns are still paramount.
- Interestingly, BlogHers report substantially less unemployment, and substantially more self-employment.
The news release announcing the results of the 2011 Social Media Matters Study can be found here.
An executive summary of the 2011 Social Media Matters Study can be found here.
An overview of the 2011 Social Media Matters Study can be found here.
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