In Digital Dialogue, Every Word Counts

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In a February 2009 op-ed from PRWeek magazine, Ketchum Senior Partner and New York Director Barri Rafferty comments on the opportunities and challenges for PR professionals to maintain a "digital dialogue" with their audiences.

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Keywords :
social media, new media, Barri Rafferty, public relations agencies, public relations specialist, corporate reputation management, digital media

"People don't want to be 'marketed to'; they want to be 'communicated with.' "

— Flint McGlaughlin, publisher of Marketing Experiments Journal