World Economic Forum Raises Awareness Through Strategic Communication Plans

Proving the best way to lead is by example, Ketchum helps garner corporate support for the World Economic Forum (WEF) initiatives that address HIV/AIDS, tuberculosis and malaria in developing countries by offering its own services to the organization – for free.

 
Häagen-Dazs Brand Boosts Image and Sales With “Häagen-Dazs Loves Honey Bees” Campaign

Through its “Häagen-Dazs Loves Honey Bees” campaign, Ketchum helped recast the Häagen-Dazs brand in a new light, increase sales and raise awareness about the plight of the honey bee.

 

Rob Flaherty Blogs for CNBC: "No Place to Hide in Dodd-Frank's New Glass House"
Jonathan Kopp Presents “How Social Media Is Influencing the U.S. Midterm Elections” in Hong Kong on Aug. 31
Corporations Work Fast to Understand Scope and Impact of New Finance Reform Legislation in the United States
Jennifer Severns Joins Ketchum's Word-of-Mouth Marketing Agency from Harpo Productions
Podcast: David Rockland Explains PR Measurement Standards Adopted by International Association for Measurement and Evaluation
Video: Cornelius Winter Offers Five Principles for Navigating the European Public Affairs Landscape
Avril Lee Examines the Shortage of Healthcare PR Talent in Byline Article: "Why We Need More Healthcare Pros"
Nancy Hicks Discusses U.S. Healthcare Reform Bill in Byline Article: "The Role of Communications"

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