Corporate social responsibility has been part of our history for a very long time, so it’s only natural that we launch two major philanthropic initiatives to help celebrate our 90th anniversary.
Room to Read Girls’ Education Program
This year also marks Ketchum’s fifth anniversary with Room to Read, a global organization focused on transforming children’s lives through literacy and gender equality in education. Underscoring the importance of Room to Read’s mission, Ketchum and its employees are raising the funds to empower 90 girls who are enrolled in the nonprofit’s Girls’ Education program to graduate from secondary school and develop the skills needed to succeed beyond the classroom. This donation is being made in honor of the long-standing partnerships we have with our clients.
“So many girls are forced to drop out of school due to economic, safety or cultural factors, which leaves them at a disadvantage for the rest of their lives,” said Erin Ganju, co-founder and CEO of Room to Read. “It is our goal to provide girls around the world with equal access to a quality education, allowing them to gain literacy skills and become active members of society, lifting themselves, their families and society out of poverty. Ketchum’s commitment to support 90 young women in Africa and Asia through financial support, mentorship and life skills training will provoke a wave of empowerment that will cascade to future generations.”
For the next 90 days, Ketchum colleagues will lead and participate in creative brainstorms to assist a local nonprofit in overcoming a challenge the organization is currently facing. The nonprofits were all nominated by Ketchum colleagues and range from research foundations like the Leukemia & Lymphoma Society (supported by Ketchum New York), foreign aid organizations like Born in Africa (supported by Ketchum Belgium), and social service agencies like Diakonie Jugendhilfe Oberbayern (supported by Ketchum Pleon Germany). Additional organizations include the following: