2011 Awards

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Cannes Lions International Festival of Creativity Silver PR Lion

  • Technology and Manufacturing -“Parallel Lines” (Philips with OneVoice)

China International Public Relations Association “Outstanding Contribution to the Public Relations Industry in China”

  • Ketchum Greater China

CLIO

Gold Clio Award

  • Public Relations-Product Launch -“After 125 Years, Barbie Gets Her Geek On” (Mattel with Ketchum)

Silver Clio Award

  • Public Relations-Brand Development -“First-ever Movie Filmed by Cats” (Nestlé Purina’s Friskies with Ketchum)

Great Place to Work Institute U.K. Best Workplaces List

  • Ketchum Pleon London (ranked number 1)

Holmes Report Greater China Consultancy of the Year

InformationWeek 500 List of Top Technology Innovators

PR News Top Places to Work

Public Relations Society of America Awards 

Public Relations Society of America Awards of Excellence

  • Events and Observances More Than Seven Days-Business Services -“Who Wants More Stuff? Chase Sapphire's Approach to Meaningful Experiential Rewards” (Chase Card Services with Ketchum)
  • Integrated Communications-Consumer Products -“From Junk Food to Good Food: Building Advocates to Change the Perception of Frito-Lay Snacks” (Frito-Lay with Ketchum and Zócalo Group)        
  • Integrated Communications-Consumer Services -“Chase Sapphire Creates MAD Cardmember Experiences” (Chase Card Services with Ketchum)
  • Marketing Consumer Products-Packaged Goods -“Cottonelle Won't Roll Over” (Kimberly-Clark with Ketchum)
  • Multicultural Public Relations-Business -“So Kodak” (Eastman Kodak Company with Ketchum)
  • Reputation/Brand Management-Companies With Revenue More Than $10 Billion -“Love Your Cereal: Kellogg Company Delivers the Facts about Cereal” (Kellogg Company with Ketchum)

Public Relations Society of America Big Apple Awards (New York Chapter)

  • Best of the Best -“Centrum Inspires Women to Love Feeling Healthy and Energized”-Pfizer with Ketchum
  • Marketing Consumer Products: Healthcare -“Centrum Inspires Women to Love Feeling Healthy and Energized”-Pfizer with Ketchum
  • Events & Observances (More Than Seven Days): Business -“FedEx Panda Express: "Panda-monium" Takes Flight” (FedEx with Ketchum)
  • Public Affairs: Business Products & Services -“FedEx Charges Up Route 66: FedEx Brings Electricity to the Great American Road” (FedEx with Ketchum)
  • Marketing Consumer Services: Other -“FedEx Offers A ‘Peak’ Into its Biggest Holiday Season in History” (FedEx with Ketchum)
  • New Media/Social Media Campaign: Consumer Products & Services -“The Stoop Life Movement” (Absolut with Ketchum)

Public Relations Society of America Silver Anvils

  • Events and Observances Less Than Seven Days -“Deforest Yourself, Reforest the World” (Philips Norelco with OneVoice)
  • Events and Observances More Than Seven Days-Business Products -“7-Eleven Unites America with Purple Slurpees” (7-Eleven with FreshWorks)
  • Events and Observances More Than Seven Days -“FedEx Panda Express: ‘Panda-monium’ Takes Flight” (FedEx with Ketchum)
  • Marketing Consumer Products-Alcoholic Beverages -“Absolut Brooklyn: The Stoop Life Movement” (Absolut Vodka with Ketchum)
  • Marketing Consumer Products-Healthcare -“Centrum Inspires Women to Love Feeling Healthy and Energized” (Pfizer Consumer Healthcare with Ketchum)
  • Marketing Consumer Products-Other -“7-Eleven Unites America with Purple Slurpees” (7-Eleven with FreshWorks)
  • Marketing Consumer Products-Packaged Goods -“Deforest Yourself, Reforest the World” (Philips Norelco with OneVoice)
  • Marketing Consumer Services-Financial Services -“Who Wants More Stuff? Chase Sapphire's Approach to Meaningful Experiential Rewards” (Chase Card Services with Ketchum)
  • Reputation/Brand Management-Companies With Revenue More Than $10 Billion -“From Junk Food to Good Food: Building Advocates to Change the Perception of Frito-Lay Snacks” (Frito-Lay with Ketchum and Zócalo Group)

PRWeek Awards 

PR Week (U.K.) International Consultancy of the Year

  • Procter & Gamble Excellence Award (a distinction recognizing the best performance, collaboration and partnership of Procter & Gamble’s more than 75,000 suppliers and agencies)

PRWeek (U.S.) Awards

  • Campaign of the Year Award -“After 125 Careers, Barbie Gets Her Geek On” (Mattel with Ketchum)
  • Product Brand Development Campaign of the Year -“After 125 Careers, Barbie Gets Her Geek On” (Mattel with Ketchum)
  • Consumer Launch Campaign of the Year -“The Stoop Life Movement” (Absolut with Ketchum)

PRWeek Award (U.S.) Honorable Mentions

  • Large PR Agency of the Year
  • Consumer Launch Campaign of the Year -“The Perfect Cup” (The Skinny Cow (Nestlé) with Ketchum)

PRWeek (U.K.) Awards

  • Ethical and OTC Consumer Healthcare -“Shedding the Pounds” (Allergan with Ketchum Pleon and the Royal College of Surgeons)

PRWeek Award (U.K.) Honorable Mentions

  • Marketing Communications – Business -“Profiting from Freshness: Helping Hospitality Operators Realise the Benefit of Fresh First Impressions (P&G Professional’s Flash and Febreze brands with Ketchum Pleon)
  • Technology -“Parallel Lines” (Philips with OneVoice)

SABRA (Superior Achievement in Branding and Reputation) Awards

Global SABRE

  • Consumer Marketing-New Product -“The Stoop Life Movement” (Absolut with Ketchum)
  • Integrated Marketing -“Parallel Lines” (Philips with OneVoice)

North America SABRE Award for Individual Achievement

  • Ray Kotcher, Senior Partner and CEO, Ketchum

North America Gold SABRE Awards

  • Consumer Marketing-New Product -“The Stoop Life Movement” (Absolut with Ketchum)
  • Corporate Social Responsibility -“Sea Turtle Rescue” (FedEx with Ketchum)
  • Product Media Relations-Trade Media -“eStar: Plugging in to New Trucking Technology” (Navistar with Ketchum)
  • Publicity Stunt -“Deforest Yourself, Reforest the World” (Philips Norelco with OneVoice)

North America Silver SABRE Awards

  • Technology-Software and Services -“MimioConnect: Teacher's Pet 2.0” (Dymo/Mimio ITT with Ketchum)
  • Household Products -“The Cottonelle Great Debate” (Kimberly-Clark with Ketchum)
  • Consumer Products -“After 125 Careers, Barbie Gets Her Geek On” (Mattel with Ketchum)
  • Travel and Tourism -“Tourism Crisis Management: Gulf Oil Spill” (VisitFlorida with Ketchum)
  • Automotive -“Shifting to Zero Emissions” (Nissan LEAF with Zócalo Group)

North America Iron SABRE Awards

  • Agency Citizenship -“Ketchum Social Responsibility: A Reflection of Values”
  • Product of the Year -“Zócalo Group Recommendation Index”

EMEA SABRE (Superior Achievement in Branding and Reputation) Awards

  • Technology-Consumer Electronics -“Parallel Lines” (Philips with One Voice)
  • Technology-Web-based Business -“Moscow: Vladivostok, Virtual Journey on Google Maps” (Google Russia with Ketchum Maslov)
  • Healthcare-Medical Devices  -“Innovations in Health” (Philips with One Voice)

EMEA Bronze SABRE Award

  • Editorial Product-Annual Report -“2009 Annual Report” (Metro AG with Strichpunkt and Ketchum Pleon)

EMEA Iron SABRE Awards

  • Agency Citizenship -“Ketchum Social Responsibility – A Reflection of Values”
  • Evaluation -“Profiting from Freshness” -P&G Professional with Ketchum Pleon