For the third year in a row, Ketchum’s Global Media Network and Global Research Network partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a global survey. Media Myths & Realities, published in January 2009, measured media consumption habits among 300 consumers and 200 "influencers" in the U.K. and Brazil, respectively, and, in the U.S., the study measured 500 communications professionals and 1,000 consumers with an oversample to achieve 200 influencers.
Full Story
Below is more information on the survey, including the news releases announcing the results; a special issue of Ketchum's online magazine, Perspectives, featuring articles from and interviews with media and marketing professionals who share insights on the survey data; a videocast by PRWeek magazine with one of the Ketchum survey leaders, Richard Griffiths; the questionnaires for each audience; the methodology; bios of the survey’s leaders; and the leaders to contact for more information.
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