Media Myths & Realities - Media in the 21st Century: The Great Melding Pot

Submitted by admin on Mon, 2009-01-12 16:33. | | | | | | | | | |

Short Description

New Ketchum and USC Annenberg Survey Reveals Media Channel Lines Continue to Blur 

For the third year in a row, Ketchum’s Global Media Network and Global Research Network partnered with the University of Southern California’s Annenberg Strategic Public Relations Center on a global survey. Media Myths & Realities, published in January 2009, measured media consumption habits among 300 consumers and 200 "influencers" in the U.K. and Brazil, respectively, and, in the U.S., the study measured 500 communications professionals and 1,000 consumers with an oversample to achieve 200 influencers.

Full Story

 

                                

Below is more information on the survey, including the news releases announcing the results; a special issue of Ketchum's online magazine, Perspectives, featuring articles from and interviews with media and marketing professionals who share insights on the survey data; a videocast by PRWeek magazine with one of the Ketchum survey leaders, Richard Griffiths; the questionnaires for each audience; the methodology; bios of the survey’s leaders; and the leaders to contact for more information.
 

  • News Release (U.S.)
  • News Release (U.K.)
  • Perspectives Media Myths & Realities Issue
  • Videocast (Please scroll down the page and find "Richard Griffiths" to play the videocast.)
  • 2008 U.S. Questionnaire
  • 2008 U.K. Questionnaire
  • 2008 Brazil Questionnaire
  • 2008 Professionals Questionnaire
  • Methodology
  • Bios

    Contact:
    Robyn Massey 
    Vice President of Media Relations, Ketchum
    +44-(0)20-7611-3658 
    robyn.massey@ketchum.com
    		• Media Coverage































     

    Send to a Friend          Digg it       

    Del.icio.us


    © 2003-2009 Ketchum Inc.